Campaign Booklet

A year-long campaign model for Task Rabbit to grow consumer trust by emphasizing community involvement and individual safety.

A campaign designed to increase market shares for Tinder by engaging more Gen Z users and increasing app downloads and active users in five major U.S cities. Market research and analysis were completed to ensure strategic planning throughout the campaign.

Qualitative and quantitative market research on Hydroflask popularity among college students in the US. Interviews and surveys were used to gather information from a sample population and the findings were presented to support further brand decisions.

Social campaign proposal focusing on increasing sales and brand awareness around the holidays through experiential content and influencer marketing.

Proposal to increase Quassy Amusement Park's community engagement through social media and community outreach efforts. 

National campaign model for the release of the Jeep Wrangler 4xe as one of the first hybrid off road SUVs. Both digital and traditional media were used and social KPIs were tracked to monitor ROI.